Although I have already addressed this subject a mere two weeks ago in my article Should a 10 year old be sexy? Vogue thinks so!!!, I want to share with you, the opinion of another sexual educator, Sophie Morin, interviewed on the radio this morning on a very similar situation. This morning on CIBL 101.5 here in Montreal, during the show Les Oranges Pressées, they were discussing a publicity campaign for Brazilian swimwear company Submarine Kids. With hair done up and make-up galore, we see young girls of no more than six or seven years of age in various poses with a suggestive attitude being portrayed. Many people will see here simply some girls playing grown-up however Mme Morin cautions us to realize that this type of publicity does not suggest game play but mandates the children to give up a part of their childhood and “be ladies”. Let’s not forget that these pictures are taken and displayed with a lucrative commercial aspect well defined and not for the simple pleasure of playing dress-up so in reality we are marketing young girls bodies; a practice frowned upon particularly in North America. Mme Morin goes on to explain the impact this type of publicity can have on men struggling with a deviant pedophile behavior and their therapists trying to get them to de-eroticise the child’s body. This type of media is basically sending very contradictory messages that are simply wrong in nature!
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Should a 10 year old be sexy? Vogue thinks so!!!